Audience First
Understand before targeting.
MOHIB ULLAH
Performance Marketing Specialist
META ADS•LEAD GENERATION•FUNNEL STRATEGY•CAMPAIGN OPTIMIZATION
Turning Paid Traffic Into Measurable Business Growth. I help businesses generate qualified leads, improve conversions, and build smarter customer acquisition systems through Meta Ads and performance-focused marketing strategies.
About Me
I'm a performance marketer focused on paid acquisition, Meta Ads, lead generation and conversion-focused marketing strategies.
I approach digital marketing from a performance perspective — understanding the audience, building the right campaign structure, testing creative and messaging, and continuously optimizing campaigns around meaningful business objectives.
Strategy first. Testing second. Scaling with data.
Meta AdsPerformance First
Creative Testing
Test before scaling.
Data Driven
Optimize what the numbers reveal.
Growth Focused
Scale what works.
How I Approach Performance Marketing
A structured, repeatable framework for growing businesses through paid media
01
RESEARCH
Understand the audience, market, offer, competitors and customer intent.
02
STRATEGY
Build the campaign structure, messaging, creative direction and funnel.
03
TEST & OPTIMIZE
Test audiences, creatives, hooks, offers and campaign variables.
04
SCALE
Identify winning combinations and scale strategically based on performance.
Performance Highlights
Real campaign results from Meta Ads Manager — unedited screenshots
Purchase ROAS
Cost per purchase · ROAS · Conversion value across ad sets
Multi-Campaign Dashboard
1,246 website purchases · 14.51x avg ROAS · Rs 2M+ total conversion value
Yesterday Performance
27.53x ROAS · 49 purchases · PKR 95,461 conversion value
Maximum Period Results
18.30x ROAS · 959 purchases · PKR 1.47M+ conversion value
Skills & Expertise
Performance marketing skill set built for real business results
Meta Ads
Performance Marketing
Lead Generation
High-Intent Acquisition
Funnel Strategy
Conversion-Focused Funnels
Campaign Optimization
Data-Driven Optimization
Audience Research
Targeting & Segmentation
Ad Copy Strategy
Creative & Messaging
Additional Competencies
RetargetingConversion OptimizationCampaign AnalysisCustomer AcquisitionMarketing AnalyticsCreative TestingAd CopywritingAudience Segmentation
Education
Academic background and foundational studies
Diploma of Associate Engineer
(Electronics)
Sindh Board of Technical Education, Karachi
2014 – 2017
Intermediate
Sukkur Board 2014 – 2016Matriculation
Sukkur Board 2012 – 2014Certifications
Verified credentials and professional development
Certification in Information
Technology (C.I.T)
6-month program covering core IT fundamentals and practical computing skills.
Digital Marketing & Meta Ads
Professional training in Digital Marketing and Meta Ads, covering paid advertising, campaign strategy, audience targeting, lead generation and campaign optimization.
Tools & Platforms
The tools that power performance-focused campaigns
Advertising Platforms
Analytics & Data
Design & Creative
Marketing
Let's Build Something That Performs.
Have a business ready to grow? Let's connect and explore how a
focused Meta Ads
and customer acquisition strategy can turn attention into
measurable business opportunities.
Start a Conversation
Ready to build a paid acquisition system that generates qualified leads? I’m available to discuss strategy, campaigns and how performance marketing can work for your business.
➤ Send Message
Let’s Connect